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Online Privacy Statement for Heritage Affinity Services
Revised Effective April 17, 2006

This privacy statement covers the sites www.heritageaffinity.com and www.HASadvantage.com. Heritage Affinity Services (HAS) is committed to its website users' privacy. Users who have questions or concerns regarding this statement should see the Contact Information section at the end of this Privacy Statement.

The HAS Card is issued by US Bank. Information on how US Bank collects, uses and discloses its nonpublic personal information about consumers, including personally identifiable financial information, can be found in US Bankís Privacy Policy, which is available at www.usbank.com

The online activities of consumers may be subject to both US Bank’s Privacy Policy and this Online Privacy Statement. In this Privacy Statement, reference to “we” and “us” mean HAS and references to “you” mean the website user.

Information Collection
Heritage Affinity Services is the owner of the information collected on www.heritageaffinity.com and www.HASadvantage.com as well as information submitted to HAS online and offline relating to consumers.
Heritage Affinity Services collects information from our users and about visitors to this and other Web sites, which may include information obtained from the following forms and sources:

  • Contact Us Form
  • Invite Friends
  • Organization Interest Form
  • U.S. Merchant Form
  • Israeli Merchant Form
  • Sweepstakes Entries
We may collect and use other information about users (including visitors) as well as other persons.

Contact Us Form
If you have questions about our services, products or our website, you may contact us by using the Contact Us page. To be able to respond to the request, certain information must be provided to us.

On the Contact Us page, you may provide information such as name, email, and shipping address. This information is used for distribution purposes (email and hard copy of items you requested). If we have trouble processing a request, that information may be used to contact you.

It is optional for you to provide certain demographic information (such as title and department), but we encourage you to do so in order that we can provide a more personalized experience on our site.

Invite Friends
The Invite Friends form may be used to allow an individual user to inform friends of the user of the HAS Card. The information provided may be used to notify users and friends of users of Heritage Affinity Services products, programming and services.

Organization Interest Form
The organization interest form is used to allow a user which is an organization to express interest in becoming a Heritage Affinity Services charity and/or organization network partner. The user can provide an individual contact name, the name of the organization, the individualís title or position, phone number, email address, fax number, and a method of contact, along with the submission of other comments.

U.S. Merchant Form
The US Merchant form may be used to allow a user to express interest in becoming a Heritage Affinity Services US based merchant network partner. The user can provide an individual contact name, the name of the merchant, the individualís title or position, phone number, email address, type of merchant, fax number, and a method of contact, along with the submission of other comments.

Israeli Merchant form
The Israeli Merchant form may be used to allow a user to express interest in becoming a Heritage Affinity Services Israel based merchant network partner. The user can provide an individual contact name, the name of the merchant, the individualsí title or position, phone number, email address, type of merchant, fax number, and a method of contact, along with the submission of other comments.

Access Log Information
Heritage Affinity Services may also collect the following information:
· Click Stream Data
· HTTP Protocol elements

In particular, we may collect the following:
· IP address of the visitor
· Date and Time (hour, minute, second, and zone) of the visit
· The URL of the page, image or script visited
· The status code our server sent back
· The number of bytes in the item delivered, not including headers
· The URL of the referrer (the last place visited) if there is one
· The browser type used

This data may be used for our marketing, as well as the following purposes:
· Web site and system administration
· Research and development

Cookies
A cookie is a piece of data stored on the user's computer tied to information about the user. We may make use of HTTP cookies.

Information Use
Communications from Heritage Affinity Services

Special Offers and Updates
We may send all registered users and others whose information we have collected information on products, services and a newsletter.

Newsletter
If a user wishes to subscribe to our newsletter, we ask for contact information such as name and email address.

Service Announcements
On some occasions, HAS sends out a service related communication which is not promotional in nature, for instance, if our service is temporarily suspended for maintenance.

Surveys
From time-to-time our site may request information from users via surveys. Participation in these surveys is completely voluntary and you therefore have a choice of whether or not to disclose information in a survey. Anonymous survey information will be used for purposes of monitoring or improving the use and satisfaction of this site, our services, and to broaden our understanding of the market. Survey results may be incorporated into the Heritage Affinity Services Newsletter to provide our registered users with added value and information.

Legal Disclaimer
Though we value our users privacy, we may need to disclose personal information when required by law or we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process.

Service Providers
Our website is hosted by ICGLink, Inc., which has posted its privacy policy at: www.icglink.net/privacy.html

Business Transitions
In the event Heritage Affinity Services goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, personal information will, in most instances, be part of the assets transferred. In the event of a business transition, please check the online Privacy Statement and Consumer Privacy Policy for any changes in how HAS uses its personally identifiable information was collected.

Choice and Opt-out
Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying to any email we send with unsubscribe in the subject line or email us at info@heritageaffinity.com.

Links
This Web site may contain links to other sites. Please be aware that we, Heritage Affinity Services, are not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.

Security
Heritage Affinity Services takes precautions to protect our users' information. Access to our users' information is restricted. Employees are informed of our security and privacy practices. Employees are notified about the importance we place on privacy. Finally, the servers that store personally identifiable information are in a secure environment. If you have any questions about the security at our Web site, please use the contact information at the bottom of this Privacy Statement.

Online Payments
Heritage Affinity Services does not currently request payment information online. We provide no services for which online payment to us by a user is necessary.

Correcting / Updating / Deleting / Deactivating Personal Information
If your personal information changes (such as zip code, phone, email or postal address), or if you no longer desire our services, we provide a way to correct, update or delete/deactivate your personal information. You can email us at info@heritageaffinity.com.

Notification of Changes
From time to time we may change this privacy statement. If we decide to change our privacy statement, we will post those changes to this privacy statement on this website so our users can be aware of what information we collect, how we use it, and under what circumstances we disclose it.

Any users who have opted out of all communication with the site will not be contacted In addition, if we make any material changes in our privacy practices that affect user information we previously collected and have stored in our database, we will post a revised privacy statement on our Web site. In some cases we may also email those users who have opted to receive communications from us to notify them of the changes in our privacy practices.

Contact Information
If users have any questions or suggestions regarding this Privacy Statement, please contact info@heritageaffinity.com

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